Project: Vialand Theme Park – Character, Mascot & Merchandising Production

Alice Scenic Studios realized a very comprehensive project for Vialand Theme Park as a turnkey project, extending from character design to the production of mascot costumes, puppets, a thematic booth, and promotional products.

• Scope of Work: 
  • Through turnkey project management, the processes of creating characters like Kaptan Gaga, Vega, Viking, and Professor Apostrof and transforming them into physical products were managed.
  • Concept designs and 3D renders of the characters were prepared.
  • High-quality and wearable mascot costumes and a special puppet for Professor Apostrof were manufactured.
  • The wood-themed booth (puppet theatre) where Professor Apostrof would perform his shows was produced.
  • The design and production of various promotional products belonging to the characters, such as mugs, thermoses, and keychains, were carried out.
• Materials and Techniques Used: 
  • Character designs and 3D models were created using digital drawing and modeling software such as ZBrush, Maya, and Photoshop.
  • Mascot heads were produced with the styrofoam (EPS foam) carving and fabric covering technique for lightness and durability.
  • In the mascot costumes, high-quality and breathable special fabrics, faux furs, and padding materials suitable for the characters’ colors and textures were used.
  • The puppet of Professor Apostrof was produced as handmade and with special movement mechanisms.
  • Materials and printing techniques for the wooden booth and promotional products were specially selected according to the type of product.
• Project Objectives and Benefits Provided: 
  • Unique and memorable mascot characters that visitors will love and connect with were created for Vialand Theme Park.
  • The characters were transformed into high-quality and comfortable mascot costumes to interact with visitors inside the park.
  • A special puppet and a thematic booth for its show were produced for the Professor Apostrof character.
  • The design and production of promotional products for the characters were carried out to increase the park’s brand value and revenue potential.