Project: Hermes Showcase Design & Application 6

Alice Scenic Studios carried out the design and application of a graphic and colorful showcase installation series that features the theme of time and clock mechanisms for the luxury brand Hermes as a turnkey project.

• Scope of Work: 
  • Through turnkey project management, the processes of designing the showcase concepts, producing the 3D objects, and assembling them in layers in the store window were managed.
• Key Features and Design Details: 
  • The showcase designs created a world where the brand’s iconic horse figure and various Hermes products interact with abstract clock faces and mechanisms.
  • The compositions were created with a 2.5D depth effect, using painted flat panels produced with laser/CNC cutting and assembled in layers.
  • Specially shaped circular and spiral neon-effect LED lights, which emphasize the main outlines of the design, added a modern and dynamic signature to the showcase.
  • In one showcase, products were displayed inside a circular niche with shelves, designed in the shape of a washing machine or a ship’s porthole.
• Project Objectives and Benefits Provided: 
  • Hermes products were displayed within an artistic concept with strong storytelling, consistent with the brand identity.
  • A visually stunning and unique showcase design was created to attract the attention of passersby and drive traffic to the store.
  • The products were taken beyond standard display by giving them a feeling of being part of a fairytale world.
  • Productions that reinforce the brand’s perception of luxury and quality were made with high-quality materials and flawless craftsmanship.