Project: Bloomberg’s New Studios

Alice Scenic Studios managed the concept development and production processes for the “Bloomberg’s New Studios” project, designed for the international finance channel Bloomberg.

• Scope of Work (Projected): 
  • Turnkey project management (design, engineering, production, assembly).
• Visual Analysis & Striking Details: 
  • A dynamic broadcast environment was designed with wide and curved LED video walls that completely cover the studio background, allowing for the real-time display of financial data.
  • A modern anchor desk, with a glossy surface and sculptural form suitable for hosting multiple guests, was positioned in the center.
  • The use of highly reflective, glossy materials on the floor added depth and a sophisticated aesthetic to the studio.
  • Decorative wall panels with vertical stripes and backlighting provided architectural integrity and a modern texture to the space.
• Materials and Techniques Used (Projected): 
  • Metal construction, glossy-surfaced wood and composite panels (lacquer, laminate), acrylic/plexiglass materials, large-format LED screens, and special studio lighting elements were used.
  • CNC cutting, special painting and coating techniques, and the integration of LED screens and lighting systems were applied.
• Project Objectives and Benefits Provided (Projected): 
  • A technological and modern broadcast environment reflecting the seriousness and dynamism of the financial world was created.
  • A dynamic visual atmosphere was established to present data and graphics to the audience most effectively.
  • A prestigious and functional studio design, consistent with the Bloomberg brand’s corporate identity, was delivered.