Project: Galeyan – Showcase & Facade Design & Production
Alice Scenic Studios has carried out the turnkey design and production of artistic decors that reflect the brand’s identity, covering both the store windows and the exterior facade, for the luxury confectionery and patisserie brand Galeyan.
- Productions Within Scope:
- Large-scale, striped candy/balloon and rose-form, hanging decorative sculptures designed for the showcases.
- Custom-designed ceramic or composite panels in a glossy red color, covering the store’s exterior facade and giving a handmade feel.
- A curved and multi-part awning system located above the entrance, completing the brand’s classic aesthetic.
- Materials and Techniques Used:
- The large-scale and lightweight sculptures inside the showcase were produced with the fiberglass (FRP) molding technique.
- On all objects, high-quality lacquer paint and artistic painting techniques were applied to achieve vibrant colors and smooth surfaces.
- 3D modeling and visualization software such as AutoCAD, Rhino, and 3ds Max were utilized during the design and project planning processes.
- Metal and composite materials durable for outdoor conditions were used in the manufacturing of the red panels and awnings on the exterior.
- Project Objectives and Benefits Provided:
- Eye-catching and artistic showcases were designed to reflect the charm and quality of the products of a luxury confectionery/patisserie brand.
- An inviting and unforgettable visual integrity was created for passersby by also reflecting the brand’s identity on the store’s exterior facade.
- Curiosity was aroused in customers and traffic was drawn to the store by using fairytale-like and exaggerated decor objects.
- Permanent and aesthetic applications that support the brand’s premium image were made with high-quality materials and flawless craftsmanship.