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Project: Hermes Showcase Design & Application 1

Alice Scenic Studios carried out the design and application of a visually rich and multi-layered showcase installation that displays products with a surreal ocean/space theme for the luxury brand Hermes as a turnkey project.

  • Scope of Work: 
    • Through turnkey project management, the processes of designing the showcase concept, producing the 3D objects, and precisely installing them in the store window were managed.
  • Key Features and Design Details: 
    • The main focus of the showcase was a fluid and dynamic wave figure, created by assembling numerous layers.
    • On the surfaces of the wave, planet, and other objects, special iridescent and holographic paint/coating techniques that change color according to light were used.
    • Hermes products (handbag, scarf, etc.) were integrated as part of the composition into various points in the fantastical landscape (cliff, planet, etc.).
  • Project Objectives and Benefits Provided: 
    • Hermes products were displayed within an artistic concept with strong storytelling, consistent with the brand identity.
    • A visually stunning and unique showcase design was created to attract the attention of passersby and drive traffic to the store.
    • The products were taken beyond standard display by giving them a feeling of being part of a fairytale world.
    • Productions that reinforce the brand’s perception of luxury and quality were made with high-quality materials and flawless craftsmanship.