Project: Hermes Showcase Design & Application

Alice Scenic Studios carried out the design and application of a series of creative showcase installations that display products within a fairytale world for the luxury brand Hermes as a turnkey project.

• Scope of Work: 
  • Through turnkey project management, the processes of designing the showcase concepts, producing them, and applying them to the store windows were managed.
• Key Features and Design Details: 
  • Each showcase was designed with a unique narrative that places Hermes products at the center of abstract and surreal landscapes.
  • Stylized human figures produced with laser cutting technique and fantastical structures, all in harmony with the brand’s color palette, were used in the design.
  • A dynamic and multi-layered composition was created with various display elements such as transparent acrylic spheres and custom-designed podiums.
• Project Objectives and Benefits Provided: 
  • Hermes products were displayed within an artistic concept with strong storytelling, consistent with the brand identity.
  • Visually stunning and unique showcase designs were created to attract the attention of passersby and drive traffic to the store.
  • The products were taken beyond standard display by giving them a feeling of being part of a fairytale world.
  • Productions that reinforce the brand’s perception of luxury and quality were made with high-quality materials and flawless craftsmanship.