Project: Hermes Showcase Design & Application 3

Alice Scenic Studios carried out the design and application of a creative showcase installation that features a surreal, gravity-defying breakfast table theme for the luxury brand Hermes as a turnkey project.

• Scope of Work: 
  • Through turnkey project management, the processes of designing the showcase concept, producing the 3D objects, and placing them in the store window were managed.
• Key Features and Design Details: 
  • In the center of the showcase, a dynamic composition was created with a hanging table and surrounding wireframe chairs produced from thin metal rods, giving a two-dimensional feel.
  • Objects on the table, such as the cake, drink, and sugar cubes, were designed as fun characters with anthropomorphic (human-like) faces.
  • An iconic Hermes scarf was displayed like a fantastical creature emerging from a vase and reaching for the ceiling, adding movement and a story to the product.
  • The background and floor were covered with geometric patterns in vibrant colors, increasing the energy and visual appeal of the showcase.
• Project Objectives and Benefits Provided: 
  • Hermes products were displayed within an artistic concept with strong storytelling, consistent with the brand identity.
  • A visually stunning and unique showcase design was created to attract the attention of passersby and drive traffic to the store.
  • The products were taken beyond standard display by giving them a feeling of being part of a fairytale world.
  • Productions that reinforce the brand’s perception of luxury and quality were made with high-quality materials and flawless craftsmanship.