Project: Hermes Showcase Design & Application 5

Alice Scenic Studios carried out the design and application of an elegant and detailed showcase installation inspired by the dandelion flower for the luxury brand Hermes as a turnkey project.

• Scope of Work:
  • Through turnkey project management, the processes of designing the showcase concept, producing delicate and detailed objects, and placing them in the store window were managed.
• Key Features and Design Details:
  • As the main elements of the showcase, large-scale dandelion figures with fine details were produced, displaying Hermes products (e.g., porcelain plates) in their centers.
  • Hermes’ beauty products, such as lipsticks and nail polishes, were displayed as part of an installation consisting of hundreds of delicate pieces flying in the air like dandelion seeds.
  • The brand’s silk scarves were held by stylized wireframe figures produced from custom-bent metal, giving the feeling of being blown in the wind.
  • The floor was designed as a monolithic red landscape, composed of hundreds of conical forms that complete the concept.
• Project Objectives and Benefits Provided:
  • Hermes products were displayed within an artistic concept with strong storytelling, consistent with the brand identity.
  • A visually stunning and unique showcase design was created to attract the attention of passersby and drive traffic to the store.
  • The products were taken beyond standard display by giving them a feeling of being part of a fairytale world.
  • Productions that reinforce the brand’s perception of luxury and quality were made with high-quality materials and flawless craftsmanship.