Project: Kısmet by Milka – Store Decor, Sculptures & Lighting

Alice Scenic Studios has carried out the turnkey design and production of in-store and showcase decors and custom-designed lighting that reflect the brand’s artistic and bold identity for the modern jewelry brand Kısmet by Milka.

• Productions Within Scope:
  • Fluid and abstract human-figure sculptures with an iridescent finish, displayed inside the store and in the showcase.
  • Custom-designed, multi-colored neon/LED lighting installations in organic and geometric shapes, suspended from the ceiling.
  • A large, UFO-shaped lighting object with a digital text ticker, placed centrally.
  • Custom-produced podiums and pedestals with a raw rock appearance, used for displaying sculptures and products.
• Materials and Techniques Used:
  • The abstract sculptures were produced with the fiberglass (FRP) molding technique, which enables fluid forms and flawless surfaces.
  • The pearlescent/iridescent appearance of the sculptures was achieved with special-effect automotive paints and multi-layered varnish applications that change color according to the light.
  • The ceiling lights were produced using custom-bent, colored neon or LED tubes.
  • 3D modeling software such as Rhino and ZBrush for creating organic forms, and the CNC machining technique were utilized in the design and production processes.
• Project Objectives and Benefits Provided:
  • A unique store experience that reflects the dynamic and artistic identity of a modern and bold jewelry brand was created.
  • A unique concept was created that goes beyond standard jewelry display methods by showcasing products on abstract sculptures and raw natural textures.
  • The atmosphere of the space was enhanced and a futuristic feel was added with custom-designed neon/LED lighting mounted on the ceiling.
  • A holistic and eye-catching visual identity that covers both the in-store decoration and the showcase arrangement was designed and implemented.