Project: Magnum Pop-Up Store – The Vault Concept

Alice Scenic Studios has realized a turnkey project for the Magnum brand: an outdoor-suitable pop-up store/experience area designed in the form of a giant bank vault, reflecting the brand’s “valuable” concept.

• Productions Within Scope:
  • The main structure themed as a large-scale and detailed bank vault with glass display windows.
  • Thematic decors located inside the vault, such as gold bars and a large Magnum ice cream figure.
  • A decorative tunnel made of golden metal construction providing entrance to the store.
• Materials and Techniques Used:
  • The giant vault structure was produced with the fiberglass (FRP) molding technique on a metal skeleton for full durability against outdoor conditions.
  • On the surfaces, high-quality automotive paints and protective varnishes were used to achieve the glossy gold and bronze look.
  • 3D modeling software such as AutoCAD and Rhino, and the CNC machining technique were utilized in the design and mold production processes.
  • Polycarbonate or acrylic sheets with high impact resistance were preferred for the display windows for security and transparency.
• Project Objectives and Benefits Provided:
  • An iconic and “Instagrammable” pop-up installation was created for a popular brand to attract public interest on a busy street.
  • A strong brand message was delivered by embodying the brand’s “gold” and “valuable” concept with a giant vault theme.
  • An experience area was created that stops pedestrian traffic and encourages interaction.
  • A durable and high-quality structure, fully compliant with outdoor conditions and public space safety requirements, was produced.