Project: Penti – Seasonal Showcase Design & Production

Alice Scenic Studios has carried out the turnkey design and production of a warm and stylish showcase concept that highlights the New Year/winter season collection for the Penti brand.

• Productions Within Scope:
  • Decorative spheres in various sizes with matte and glossy gold finishes, some of which are internally lit.
  • Tartan/plaid patterned fabric or printed panels used for showcase backgrounds.
  • Three-dimensional golden frames (shadow boxes) used to display the brand’s campaign visual.
• Materials and Techniques Used:
  • The large-scale and lightweight decorative spheres were produced from materials like fiberglass (FRP) or polystyrene and coated with special metallic gold paint.
  • Low-voltage LED modules were used inside the illuminated spheres to create a warm ambiance.
  • High-resolution digital printing or real fabric covering techniques were applied to the background panels.
  • 2D and 3D design software such as AutoCAD and Sketchup were utilized for the design and layout planning.
• Project Objectives and Benefits Provided:
  • Penti’s New Year/winter season collection and campaign message were displayed with an eye-catching and stylish showcase concept.
  • Passing pedestrian traffic was drawn inside by creating a warm and inviting atmosphere, with the goal of increasing sales.
  • The brand’s seasonal theme was strongly emphasized with iconic visual elements like golden spheres and a plaid pattern.
  • A holistic and impressive brand experience was offered by using a consistent visual language across different showcases.