Project: Showcase Design & Fabrications – EMILA ATAÇ JEWELLERY

Alice Scenic Studios executed a monumental turnkey project for the luxury jewelry brand Emila Ataç Jewellery, completely transforming the facade of its flagship store with an artistic and spectacular installation. The project reimagined the building’s architecture, turning it into a giant, elegant gift box that reflects the brand’s sophistication and luxury.

Productions Within Scope:

• Giant Sculptural Bow: A large-scale, matte black bow strategically placed on the corner of the building, featuring a central gold and white fleur-de-lis symbol inspired by the brand’s identity.
• Giant Pearl Necklace Garlands: Decorative garlands resembling a giant pearl necklace, composed of massive, high-gloss black and white spheres draped across the building’s facade.
• Golden Chain Links: Custom-fabricated, gold-colored chains connecting the spheres, completing the high-jewelry aesthetic.

Materials and Techniques Used:

• Fiberglass (FRP) Molding: Fiberglass casting techniques were utilized to produce the bow and the giant spheres, ensuring they were both lightweight and exceptionally durable for outdoor conditions.
• High-Quality Surface Finishes: The matte black finish on the bow and the high-gloss lacquer effect on the spheres were achieved using premium automotive paints and varnish applications to meet the brand’s luxury standards.
• Facade Mounting and Engineering: A specialized engineering and installation plan was developed to securely and aesthetically mount all sculptural elements to the building’s facade without damaging its structure.

Project Objectives and Benefits Provided:

• Creating an Architectural Statement: An unforgettable visual identity was established, dominating the street and turning the store into a local landmark.
• Strengthening Brand Perception: The installation, which combined concepts of elegance, luxury, and gifting, reinforced Emila Ataç’s premium brand image and its value in the eyes of the customer.
• High Media and Social Media Engagement: The project’s captivating and highly “Instagrammable” visuals garnered significant attention from both visitors and the media, contributing greatly to the brand’s organic publicity.
• An Unforgettable First Impression: The project offered customers a unique welcoming experience before they even entered the store, showcasing the brand’s quality and creativity and making them feel exceptionally valued.